Fuji Xerox Co., Ltd. and Xerox Corporation will begin the worldwide introduction of a next-generation product design, based on the new Xerox brand identity adopted in 2008. The new design, which was developed by Xerox in cooperation with Fuji Xerox, will be applied first to the new ApeosPort-IV and DocuCentre-IV series digital multifunction devices, launched on August 28 in Japan and now available in the Philippines.The new design will be universally applied to the Xerox brand product lineup worldwide, from digital multi-function devices to office printers and high-end production printers, as well as to operation screens of application software.
The main concepts for the new-generation product design include:
– Visually friendly "3D Box" design that highlights the user operation area
– Simple design form that subdues areas other than the operation area
– User and IT friendly UI screen (also applied to software)
– Presentation that embodies the spirit of the new Xerox brand identity
Through these changes, Fuji Xerox and Xerox are reflecting the spirit of the Xerox brand with exclusive and highly appealing design elements that differentiate the brand and its products not only in the marketplace but also in customers office settings where they are a daily part of simplifying the way work gets done.
Ricky Munoz, Fuji Xerox Philippines marketing communications head, said “Our customers will surely be delighted with this design innovation that enhances user experience with our popular Apeos IV and Docucentre IV printing devices.”
-=Cheers=-
1 comment:
The IP1622 is based on a Lexmark print engine . The cartridges contain chips without which it will not function. It is therfore not recommended to use a refilled version . The printer contains a toner unit as well as drum kit which are user changeable.
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