Getting into already-tied-up accounts by selling solutions

I had the chance to meet Yusuf when he joined the Print4Pay Hotel forums and then emailed me a short note about the solutions that Dipritec provides for the MPS and MFP industry.  Since I had not heard of Dipritec and their solutions I asked him to be a quest blogger for us. Enjoy!!

Getting into already-tied-up accounts by selling solutions

There is one customer objection that every sales person cringes upon hearing: “We have signed a 3-year contract with another company and can’t buy printers until that contract goes out”.

Now I am not a printer salesman, and I won’t claim expertise in the area. But one thing I do have under my belt is that we have many resellers selling our print management solution, and they claim to have found a great way to overcome this objection.

Simply tell the customer that you are not interested in selling them printers, so the exclusivity agreement doesn’t matter. Instead, tell them that you are interested in how they manage those printers that your competitor has sold to them.

Very commonly, they are aware that they do not have a good strategy for managing their printers. For example, it can be difficult to track and reduce costs of printing, or they may lack functions such as print and pull. I have written another article about how a pull and print solution can help companies reduce costs and improve security.

If the organization is big and has multiple offices, a problem that is very often persistent and difficult to solve is how those printers are networked efficiently from an IT standpoint. For example, are there print servers in each office and how does that affect energy usage and maintenance costs? How are printer drivers kept track of and updated centrally? And how much time does the IT support spend on printer related issues?

By first going in with a standalone software solution instead of machines, many of our resellers’ account managers have established long-term relationships with their competitors’ customers, even when those customers have been tied up in long-term contracts. Learn the basics about a great print management software, and use this strategy next time you get the above objection!
Yusuf Hasanogullari
Tel: +353 (0) 876 74 04 22
yusuf@dipritec.com
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Dipritec - Take control of your printers
www.dipritec.co.uk

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